Products, systems, and the decisions behind them.

Pavel Ignatov

Founder & CEO @ Balancy, building tools for game studios. I work across product, architecture, and implementation, with AI agents as part of the engineering process. Based in Limassol.

About

I'm Pavel — Founder & CEO of Balancy, where we help game studios run smarter monetization, segmentation, and content updates without redeploying their games. Technical co-founder at heart: I've built the product at three different startups.

Background: 15+ years as an engineer. Unity developer at Game Insight and KamaGames, then co-founder of Unnyhog — a studio that shipped 5 games with 10M+ downloads, raised $500K, and went through Y Combinator (W16) and Start-Up Chile. Now Balancy.

Building with AI

I use Codex and Claude to develop products, explore codebases, and test ideas. I decide what to build, set the constraints, and review the result. Agents help with implementation, tests, and code review; they do not take responsibility for what ships.

My public projects are where I document the practical lessons: how to divide work, keep context useful, check an agent’s output, and recognize when a simpler process is better. My articles include what failed and what I changed—not just the finished result.

Selected work

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XRay

Competitive intelligence.

Track how games rank, advertise, run events, test offers, and change their economies. Explore current market signals and decoded game data for free.

Market intelligence
Ad creatives
Game economy

Decisions behind the project →

LiveLoop

Economy simulation with live data.

Node-based economy simulator. Bind values to Google Sheets, compare A/B variants, and run Monte Carlo simulations — all in the browser.

Economy simulation
A/B testing
Monte Carlo

Decisions behind the project →

My Name Is Pixel

A small cat. A big adventure.

An independent game in development about exploring small planets, making them home, crafting, and travelling onward with Pixel.

Game in development
Unity
AI agents

Decisions behind the project →

Workloom

Team tasks and a clearer week.

A workspace for team tasks, weekly plans and recorded work. Table, board, timeline, time off, Asana imports, and API and MCP automation.

Team planning
Task management
API & MCP

GitHub

Thermis

Keep relationships, content, and deals connected.

A personal hobby project combining a LinkedIn extension, CRM, content planning, and relationship signals. Built for my own outreach workflow; start for free.

Hobby project
CRM
LinkedIn

Books & Stories

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Fiction

Books & Stories

Read Katie, a complete illustrated supernatural story. Two Books, a longer illustrated novella, is being prepared for publication.

Explore the books →

Games

For 15+ years I led client-side development across mobile and live games — from prototypes to live titles with millions of players. At Unnyhog I owned 100% of the client for UnnyWorld, a cross-platform mobile MOBA, and shipped 5 games featured by Apple, Google, and Facebook. Here's a reel: